At the Future Forum 2025: Great Transformation, Bumrungrad International Hospital’s new healthcare innovation model was unveiled. The new model addresses future challenges while highlighting the key factors behind sustainable business growth. Representing the hospital, Artirat Charukitpipat, PhD, CEO of Bumrungrad International Hospital, shared the hospital’s vision during a panel discussion on “Driving Innovation for Impact”, organized by the Thailand Management Association (TMA). The event gathered over 250 academics and business leaders at The Athenee Hotel.
The discussion reinforced Bumrungrad’s role as a leader in medical innovation, preventive healthcare, and the adoption of new technology to advance world-class medical care. However, Artirat Charukitpipat, PhD, emphasized that, “Amid cutting-edge technology, the irreplaceable element is the human touch — compassionate care that remains Bumrungrad’s greatest competitive advantage.”
Last modify: October 06, 2025