At the forum, Artirat Charukitpipat, PhD, Chief Executive Officer of Bumrungrad International Hospital, presented perspectives on the evolving healthcare and aesthetics landscape under the session titled “Rethinking the Aesthetics Clinic Business: Building Safety, Resilience, and Sustainable Growth with the ‘Live A Better Look’ Concept.” She emphasized the importance of strengthening safety standards while fostering sustainable growth across the industry.
Artirat Charukitpipat, PhD, noted that Bumrungrad has been able to build strong trust in the premium healthcare market both domestically and internationally through two key strategic pillars: systematically expanding its international patient base and enhancing wellness and preventive healthcare services to promote long-term health and quality of life.
A key component of this strategy is VitalLife Scientific Wellness Center, a subsidiary of Bumrungrad International Hospital, which integrates expertise in anti-aging medicine, regenerative medicine, and preventive healthcare based on evidence-based medicine. The center focuses on delivering personalized wellness programs, an approach that continues to gain increasing interest among premium consumers worldwide.
This trend aligns with the rapid growth of wellness tourism, which has emerged as an important driver of the health economy. Thailand has strong potential to further develop its integrated ecosystem of healthcare, tourism, and wellness services, positioning the country as a global Healthcare & Wellness Destination.
TABF 2026 also served as a key platform for healthcare professionals and aesthetics business leaders to exchange perspectives on strengthening safety standards, advancing service innovation, and promoting the long-term sustainability of Thailand’s health and aesthetics industry.
Last modify: March 16, 2026