Privacy Notice for Websites and Applications
of
Bumrungrad Hospital Public Company Limited and Its Affiliated Companies
Bumrungrad Hospital Public Company Limited and its affiliated companies (hereinafter collectively referred to as the “Company”, “we”, “us”, or “our”) are providers of healthcare and related services. The Company's hospital is internationally accredited and supported by a wide range of medical specialists. The Company operates websites, applications, digital platforms, and other electronic channels to facilitate users, website visitors, patients, and other related individuals. This Privacy Notice (the “Notice”) applies to the collection, use, disclosure, and/or transfer of Personal Data through such websites, applications, digital platforms, and other electronic channels (collectively referred to as the “Platforms”).
The Company values the protection of Personal Data and respects your privacy rights as a user of our Platforms (hereinafter referred to as the “User” or “you”). As a data controller under the Personal Data Protection Act B.E. 2562 (A.D. 2019) and applicable laws (collectively, the “Data Protection Laws”), the Company has prepared this Notice to inform you of how we collect, use, disclose, and/or transfer your Personal Data (collectively referred to as “process” or “processing”), as well as your rights relating to such Personal Data.
The Company will implement appropriate security measures to safeguard your Personal Data and will not process your Personal Data for purposes other than those specified in this Notice unless otherwise permitted by law or authorized by you.
- Definitions
"Personal Data" refers to any information relating to you that identifies or is capable of identifying you, whether directly or indirectly, and which has been collected, used, disclosed, and/or transferred by the Company as described in this Notice.
“Sensitive Personal Data” refers to personal data that is classified as sensitive personal data under the PDPA. The Company may collect, use, disclose, and/or transfer such data based on your explicit consent or any other lawful basis permitted by applicable law. Sensitive personal data includes, but is not limited to, information relating to racial or ethnic origin, political opinions, religious or philosophical beliefs, sexual behavior, criminal records, health data, disability, trade union information, genetic data, biometric data, or any other data of a similar nature that may affect the Data Subject in the same manner.
- Personal Data Collected by the Company
2.1 General Personal Data
1) Personal Information, e.g., title, rank, position, first name, middle name, last name, age, date of birth, gender, photograph, nationality, country of residence, national identification card number, passport number, signature, marital status, and other similar information.
2) Contact Information, e.g., address, mobile phone number, home telephone number, email address, and other contact details.
3) Service-Related Information, e.g., appointment information, administrative service records, accommodation information, complaints, suggestions, service inquiries, and other information relating to the provision of the Company's services.
4) Information Appearing in Relevant Legal Documents, e.g., copies of national identification cards, passports, house registration documents, driving licenses, government official identification cards, name or surname change certificates, marriage certificates, divorce certificates, birth certificates, and other relevant supporting documents.
5) Information Relating to Individuals Connected with Patients, e.g., contact persons, emergency contacts, spouses, parents, children, relatives, beneficiaries, guarantors, guardians, attorneys-in-fact, legal representatives, custodians, curators, or other related persons, including their personal information such as names, relationships, national identification card numbers, passport numbers, contact information, and other related information or documents.
6) Financial Information and Healthcare Benefit Information, e.g., billing and payment information, credit card or debit card information, bank account details, healthcare entitlement information, health insurance information, life insurance information, accident insurance information, group insurance information, medical reimbursement information, payer information, and other related information.
7) Marketing and Customer Relationship Management Information, e.g., newsletter subscriptions, promotional registrations, participation in marketing activities, seminar registrations, membership program, benefit program, survey responses, and other related information.
8) User Account and Electronic System Usage Information, e.g., username, password, account registration information, login information, authentication information, information received from third-party service providers or social media accounts that you choose to use for login or connection with the Company's services (such as LINE, Facebook, or WhatsApp), including personal information that you choose to share through such accounts, e.g., name, email address, telephone number, profile picture, and other related information.
9) Automatically Collected Information, e.g., access time, device ID or other unique identifiers, IP address, MAC address, Cookie ID, information relating to the use of websites, applications, and electronic systems, log data, browser type and version, operating system information, language preferences, settings, device name and model, network provider, approximate location, time zone, duration of use, and other technical and usage-related information.
2.2 Sensitive Personal Data
The Company may collect your Sensitive Personal Data, including religion, health information, disability information, biometric data, genetic data, blood type, medical history, medication history, drug and food allergy information, treatment records, physical examination results, laboratory test results, diagnoses, medical records, medical certificates, surgical records, radiology images, as well as photographs, audio recordings, video recordings, or other information related to medical examination, diagnosis, treatment, surgery, or medical procedures.
In relation to Sensitive Personal Data appearing on copies of national identification cards or other documents, such as religion or blood type, the Company requests that you conceal such information (where applicable) before submitting the documents to the Company. If you fail to do so, the Company may, where appropriate, conceal such information on your behalf. Where concealment is not possible due to technical limitations, the Company will collect and use such information only to the extent necessary for identity verification or for other purposes permitted by applicable law.
- Source of Your Personal Data
The Company may collect your Personal Data directly from you, including when you create and register a user account through the Company’s websites, applications, or digital platforms; complete service request forms; make appointments; submit inquiries; purchase products or services; subscribe to newsletters; contact the Company via telephone, email, social media accounts, or other channels designated by the Company. This also includes information that you choose to disclose through connections with, or logins via, third-party service providers such as Google, Facebook, Apple, LINE, or other relevant providers, as well as information that you choose to share from health-related devices, health applications, or other electronic devices connected to the Company’s services.
In addition, the Company may obtain your Personal Data from other sources, including your family members or close contacts, individuals authorized by you, persons legally authorized to act on your behalf, representatives, vendors, business partners, service providers of the Company, or external platform providers that you choose to use for connecting to, or logging into, the Company’s services. This also includes situations where such persons provide your Personal Data to the Company for the purposes of registration, use of services, appointment scheduling, or other activities related to the Company’s services.
- Purposes and Legal Bases
4.1 The Company processes your Personal Data for the following purposes:
1) For the performance of a contract to which you are a party, or in order to take steps at your request prior to entering into a contract, including account registration and management, identity verification, patient registration, appointment booking and access to services through the Company’s websites, applications, or digital platforms, the purchase of products and services, payment processing, issuance of related documents, as well as contacting, coordinating with, and handling your requests in connection with such services.
2) For the legitimate interests of the Company, including the administration and security of information systems, prevention and detection of unauthorized use, technical analysis and troubleshooting, monitoring, analyzing, and evaluating the use of websites, applications, and digital services in order to develop, improve, and enhance service efficiency, providing assistance and responding to inquiries, receiving and handling complaints, risk management, internal audits, fraud prevention, and the establishment, exercise, or defense of legal claims.
3) To comply with applicable laws, including compliance with laws, regulations, notifications, requirements, or other legal obligations relating to the Company’s business operations, disclosure or submission of information to governmental authorities, regulatory authorities, or other authorities as required by law, and compliance with court orders or lawful orders issued by competent authorities.
4) To prevent or suppress dangers to life, body, or health of individuals, including contacting emergency contacts and taking necessary actions to protect the vital interests of patients or other individuals.
5) Where you have provided your consent, the Company will process your Personal Data for the purposes specified in each consent, including sending marketing communications, health-related articles, notifications, promotions, privileges, or marketing activities, analyzing your use of websites, applications, products, and services in order to develop and present content, products, or services that may be of interest to you, and the use of cookies or similar technologies in accordance with the Company’s Cookie Notice.
4.2 The Company may process your Sensitive Personal Data for the following purposes:
1) For the provision of healthcare services, medical diagnosis, and medical treatment, including patient registration, appointment scheduling, access to medical services, telemedicine or remote medical consultation services, health assessments, and the management of your healthcare services.
2) For the review, evaluation, and improvement of healthcare quality, quality of care, patient safety, and disease prevention or control, which may contribute to public health benefits, including statistical analysis, data analytics, and service performance evaluation, to the extent permitted by applicable law.
3) For the establishment, exercise, or defense of legal claims, including handling disputes, complaints, compensation claims, and legal proceedings relating to the Company’s services.
4) To prevent or suppress dangers to your life, body, or health, or that of another person, including taking necessary actions in emergency situations to protect vital interests relating to life, body, or health.
5) Where you have provided your explicit consent, the Company will process your Sensitive Personal Data for the purposes specified in each consent, including receiving health data from health devices or health applications that you choose to connect to the Company’s services, such as Apple Health or other health platforms, disclosing health information to healthcare providers, medical personnel, insurance companies, or other persons specified and authorized by you for the purpose of providing services or fulfilling your requests, and analyzing health information together with service usage information in order to provide health-related communications, benefits, or offers in accordance with your consent.
- Use of Artificial Intelligence (AI) and Digital Technologies to Support Services
The Company may utilize digital technologies and Artificial Intelligence (AI) to support services provided through the Company’s websites, applications, and digital platforms, as well as to develop, improve, and enhance the efficiency of such services. Any processing of Personal Data in connection with the use of such technologies will be conducted in accordance with applicable laws and appropriate Personal Data protection measures.
- Disclosure of Your Personal Data
The Company will not disclose your Personal Data to third parties for their independent use unless such disclosure is described in this Notice, you have provided your consent, or the disclosure is otherwise permitted or required by applicable law.
However, the Company may disclose your Personal Data to affiliated companies, vendors, business partners, external service providers, and other relevant persons or organizations as necessary for the provision of services through the Company’s websites, applications, or digital platforms, the Company’s business operations, or to achieve the purposes set out in this Notice. Such recipients may include, for example, information technology service providers, cloud service providers, data storage providers, database management providers, website or application development and maintenance providers, electronic communication service providers, payment service providers, banks, financial institutions, identity verification service providers, data analytics providers, marketing, advertising and communication service providers, affiliated companies, physicians, healthcare professionals, healthcare facilities, insurance companies, insurance brokers, reinsurers, organizations responsible for healthcare entitlement verification or insurance claims, as well as any other persons or entities requested or authorized by you, or otherwise permitted or required by law.
The Company will ensure that such persons or organizations process your Personal Data only to the extent necessary and implement appropriate Personal Data protection measures in accordance with applicable laws.
In addition, the Company may disclose your Personal Data to governmental authorities, regulatory authorities, courts, or persons having lawful authority, including for the purposes of preventing, investigating, or detecting fraud, misconduct, security incidents, or activities that may violate applicable laws, to the extent permitted or required by law and without the need to obtain your prior consent.
- Cross-Border Transfer of Personal Data
In certain circumstances, the Company may need to transfer, transmit, disclose, or store your Personal Data outside Thailand with individuals, organizations, or service providers located in foreign countries, or on computer systems, servers, cloud systems, or platforms located outside Thailand. Such transfers may be necessary for the provision of services through the Company’s websites, applications, or digital platforms, information technology services, data processing, system maintenance, data analytics, communications, information security services, as well as the Company’s business operations and administration.
The Company will transfer your Personal Data only where permitted under applicable Data Protection Laws and will implement appropriate safeguards as required by law. Such safeguards may include the execution of Standard Contractual Clauses (“SCCs”), reliance on applicable legal exceptions, or the adoption of other lawful data protection mechanisms. These measures are intended to ensure that your Personal Data receives an appropriate level of protection and is processed in compliance with applicable laws.
- Processing of Personal Data of Minors, Incompetent Persons, and Quasi-Incompetent Persons
Where the Company collects, uses, discloses, and/or transfers the Personal Data of minors, incompetent persons, or quasi-incompetent persons through the Company’s websites, applications, or digital platforms, the Company will comply with applicable legal requirements. The Company may seek consent from a parent, person exercising parental authority, guardian, or curator, as applicable, unless the law permits such individual to provide consent on their own behalf.
If you are a parent, person exercising parental authority, guardian, curator, or legal representative, and wish to exercise the rights of a Data Subject on behalf of such individual, you may contact the Company to exercise the rights provided under applicable Data Protection Laws.
In the event of any change relating to parental authority, legal representation, guardianship, curatorship, a court order, legal circumstance, or any other matter affecting the authority to act on behalf of a Data Subject, you should notify the Company and provide the relevant supporting documents. This will enable the Company to update its records accordingly and appropriately process any requests made by persons legally authorized to act on behalf of the Data Subject.
- Cookies and Related Technologies
When you access the Company’s websites, applications, or digital platforms, the Company may collect information through cookies or other similar technologies in order to automatically collect information relating to your use of such platforms.
Cookies are small data files stored on your device by a website. Similar technologies may also be used within the Company’s applications or digital platforms to help remember your preferences, improve service performance, analyze usage, and provide a more personalized user experience.
You may configure your browser or device settings to control or reject the use of cookies. However, disabling cookies or similar technologies may result in certain features of the websites, applications, or services not functioning properly.
You may find more information about the Company’s use of cookies in the Company’s Cookie Notice at
www.bumrungrad.com/en/cookies-policy.
- Retention Periods
10.1 The Company retains your personal data only as long as necessary to fulfill the purposes stated in this Notice. The retention period will be determined based on appropriateness and aligned with contractual terms, accounting standards, statutory prescription periods, and any legal obligations requiring the continued retention of your personal data for compliance, the establishment of legal claims, or the exercise or defense of such claims.
10.2 The Company has implemented a system to review and ensure the deletion or destruction of personal data once the retention period has expired, or when the data is no longer relevant or necessary for the purposes for which it was collected.
- Security Measures
11.1 The Company implements appropriate security measures to safeguard Personal Data, including data stored in physical documents, electronic systems, computer systems, websites, applications, and other digital platforms operated by the Company. Such measures are designed to prevent loss, unauthorized access, use, alteration, modification, or disclosure of Personal Data, and are implemented in accordance with appropriate security standards.
11.2 The Company restricts access to Personal Data and employs appropriate information security measures to prevent unauthorized access to the Company’s computer systems, websites, applications, and electronic systems, including protection against cyber threats. In addition, where the Company discloses Personal Data to data processors or third parties processing Personal Data on behalf of the Company, the Company will ensure that such parties process Personal Data appropriately and in accordance with the Company’s instructions and applicable laws.
- Data Subject Right
12.1 Under the Personal Data Protection Law, you have the following rights:
1) Right to Withdraw Consent: You have the right to withdraw your consent to the collection, use, or disclosure of your personal data at any time, unless such withdrawal is restricted by law or contractual obligations. The withdrawal of consent shall not affect the lawfulness of any processing carried out prior to such withdrawal.
2) Right of Access: You have the right to request access to and obtain a copy of your personal data in the possession of the Company, as well as to request disclosure of how such personal data was obtained where you did not provide the data directly to the Company.
3) Right to Data Portability: You have the right to obtain your personal data in a structured, commonly used, and machine-readable format and to request that the Company transfer such data to another data controller where technically feasible and permitted by law. (The Company may charge a reasonable fee permitted by law and based on actual costs incurred.)
4) Right to Object: You have the right to object to the collection, use, or disclosure of your personal data in circumstances prescribed by law. The Company may reject your request where there are legitimate grounds for processing as permitted by law.
5) Right to Erasure: You have the right to request the deletion, destruction, or anonymization of your personal data in circumstances prescribed by applicable law.
6) Right to Restriction of Processing: You have the right to request that the Company temporarily suspend the processing of your personal data in circumstances prescribed by applicable law.
7) Right to Rectification: You have the right to request that the Company correct, update, complete, or rectify your personal data to ensure that such data is accurate, current, complete, and not misleading.
8) Right to Lodge a Complaint: If you have concerns regarding the Company's processing of your personal data and believe that such processing may affect your rights under applicable data protection laws, you have the right to lodge a complaint with the Personal Data Protection Committee or any competent authority as prescribed by law.
12.2 The Company will take reasonable steps to ensure that the Personal Data in its possession remains accurate, up-to-date, complete, and not misleading. Where applicable, you may update or modify certain types of Personal Data yourself through the Company’s websites, applications, or other channels designated by the Company. You also have the right to request that the Company rectify your Personal Data in accordance with applicable law.
12.3 Your exercise of the above rights must comply with the applicable laws. The Company may deny your request if it falls under legal exceptions or restrictions provided by the law. In the event that your request is denied, the Company will record your request along with the reason for denial in the processing activity records as required by law.
12.4 To exercise any of your rights, you may contact the Company through the contact channels specified in this Notice. The Company will consider and notify you of the outcome of your request within thirty (30) days from the date on which the request is received. Where the Company refuses your request, it will inform you of the reasons for such refusal.
- News and Notification Settings
The Company may send news, notifications, or information relating to services provided through the Company’s websites, applications, or digital platforms to your device. You may manage or modify your news and notification preferences at any time through your device settings or through other channels designated by the Company.
- Links to Third-Party Websites, Applications, or Services
In certain circumstances, the Company’s websites, applications, or digital platforms may contain links to third-party websites, applications, or services for your convenience. Any processing of Personal Data that occurs on such third-party websites, applications, or services will be governed by the privacy notice and terms of use of the relevant third party and not by this Notice. The Company has no control over, and is not responsible for, the privacy practices of such third-party websites, applications, or services. Accordingly, we recommend that you review the applicable privacy notice of the relevant third party before accessing such services or disclosing any Personal Data.
- Privacy Notice Updates
We may review, amend, modify, or update this Privacy Notice from time to time to ensure compliance with applicable laws, regulations, rules, guidelines, and our operational requirements, as well as to ensure that the processing of personal data remains transparent and fair to data subjects.
In the event of any updates to this Privacy Notice, we will publish the revised version on our website or through other channels as we deem appropriate. The revised Privacy Notice shall become effective on the date specified by us. We encourage you to periodically review this Privacy Notice to stay informed of any changes that may affect you.
- Contact Us
Should you wish to exercise any of your rights under applicable laws as described above, or if you have any questions, concerns, suggestions, or complaints regarding this Notice, you may contact us through the following channels:
BUMRUNGRAD HOSPITAL PUBLIC COMPANY LIMITED
33 Sukhumvit Soi 3 (Nana Nua), Sukhumvit Road, Khlong Toei Nua, Vadhana, Bangkok 10110
Data Protection Officer
33 Sukhumvit Soi 3 (Nana Nua), Sukhumvit Road, Khlong Toei Nua, Vadhana, Bangkok 10110
Email:
[email protected]
With Best Regards,
BUMRUNGRAD HOSPITAL PUBLIC COMPANY LIMITED
Last Updated: 30 September 2026