www.bumrungrad.com is a hospital website serving international audiences, Thais, and expatriates.
The Award organizers said the site “makes it easy for prospective patients to find the information they are interested in, provide an efficient way to make inquiries and request appointments, and provide information to help international medical travelers understand how to get care at Bumrungrad.”
JWT Connect, Bangkok, helped the hospital redesign its home page, focusing on audience segmentation and content architecture, earlier this year.
The award adds to a list of honors achieved by Bumrungrad in 2008, including “Thailand’s Most Innovative Company” by Chulalongkorn University’s School of Business; top medical tourism destination (Tourism Authority of Thailand); top Thai
company for quality of products and services (Asian Wall Street Journal); and excellence in information technology (Assoc. of Medical Directors of Information Systems).